Grinding Gear's video begins with technical director and co-founder Jonathan Rodgers saying there's a lot of "garbage" in mobile games today, but he points out that it was a similar sentiment about PC free-to-play when the studio launched action role-playing game Path of Exile back in 2013. The announcement video, below, is clearly mindful of Blizzard's disastrous announcement of Diablo Immortal - and even has a little fun with it. Tencent Holdings Ltd, NetEase’s much bigger rival, has adapted the Call Of Duty franchise for mobile in partnership with the main Activision division of the corporation.Grinding Gear Games has announced Path of Exile Mobile. Its next expansion, Dragonflight, is planned for release later this year.Ĭhinese game developers have shown themselves adept at making global mobile hits such as PUBG Mobile, AFK Arena and Genshin Impact. World Of Warcraft was released in 2004 and remains one of the biggest cash cows for Activision Blizzard and NetEase, which has been the game’s Chinese distributor since 2009. That game, code-named Orbis, had been in development for more than four years. The company also cancelled another Warcraft-based project, an augmented-reality game similar to Pokémon GO, Bloomberg News has reported. Yet Blizzard’s mobile initiatives have not all been successful. In May, the Blizzard subsidiary unveiled an upcoming mobile game set in the Warcraft universe – a strategy title called Warcraft Arclight Rumble that resembles Supercell Oy’s popular Clash Royale. An Activision Blizzard spokesperson had no comment.ĪLSO READ: Microsoft to buy gaming giant Activision Blizzard for US$69bilĪctivision Blizzard’s foray into mobile was one of the driving factors behind Microsoft Corp’s US$69bil (RM307.36bil) acquisition of the US gaming powerhouse, which has faced allegations of sexism. A spokesperson for NetEase declined to comment. It wouldn’t be a direct translation of the popular online game but a spinoff, set during a different time period. The now-cancelled title, code-named Neptune, was envisioned as a massively multiplayer online role-playing game set in the same universe as World Of Warcraft. Hangzhou-based NetEase publishes World Of Warcraft and other Blizzard franchises in the country and is also a co-creator of the recently released Diablo Immortal, which is on track to become a commercial success despite criticism about its in-game purchases. The decision casts uncertainty over Blizzard’s partnership with China’s No 2 gaming giant, which affords the US studio a valuable window into the world’s biggest mobile market. The two companies disagreed over terms and ultimately called a halt to the project, which had been kept under wraps, a person familiar with the deal said, asking to not be identified discussing private information.ĪLSO READ: Activision Blizzard sales fall on weak Call Of Duty release NetEase has disbanded a team of more than 100 developers tasked with creating content for the title, only some of whom were offered internal transfers, people familiar with the matter said. Activision Blizzard Inc and NetEase Inc have torpedoed a World Of Warcraft smartphone game that had been in development for three years, raising questions about one of the industry’s most lucrative business relationships.
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