Starting with an annual global sales goal of 3.15 million units in 2022, Kia aims to continue its quantitative growth by building on the company’s world-leading product quality. Kia aims to continue this positive momentum to create further value in both qualitative and quantitative aspects from 2022 onwards.Īchieving annual sales of 4 million units through popularizing eco-friendly vehicles We will become even more customer-centric in our approach and pursue a dynamic transformation while maintaining sound business operations.”ĭuring the two years since first revealing its Plan S strategy, Kia has developed into a leading global electric vehicle (EV) brand while recording its highest ever gross revenue and operating profit in 2021. To achieve the company's vision of becoming a Sustainable Mobility Solutions Provider, we will focus on accelerating the transition to future business models. These core business aims include: accelerating electrification and achieving annual sales of 1.2 million battery electric vehicle (BEV) units by 2030 reaching 4 million annual vehicle sales by 2030, including over 2 million eco-friendly models expanding the application of connected car feature and autonomous driving technologies to all new vehicles and become the number one brand in the global purpose-built vehicle (PBV) market by 2030.ĭuring the CEO Investor Day event, Ho Sung Song, President and CEO of Kia Corporation, said: “Kia has been undergoing a full-scale transformation which has included changes in corporate vision, logo, product and design, and strategy. Kia also announced its four key business targets for 2030. Under these pillars, Kia will strive to enhance customer value and nurture talents, reduce carbon emissions in consideration for the environment, and generate profits while working as a responsible corporate citizen. This corporate vision is supported by three key pillars – ‘people’, ‘planet’ and ‘profit’. The roadmap builds on Kia’s successful 'Plan S' strategy first announced in 2020 and reveals further details on how the company will achieve its vision to become a Sustainable Mobility Solutions Provider. (SEOUL) Ma– Kia Corporation has today built on its strategic commitment to become a leader in sustainable mobility with the roadmap to 2030 at the company’s 2022 CEO Investor Day virtual event.
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